The character of a font
TypeFonts have an innate personality. Whether formal, funny, sophisticated or decorative, each source carries with it a character. As designers we must acknowledge that personality in the fonts we use so that we can convey the message correctly.
This congenital nature is an important issue. You must choose the best source to support the message you want to perform. It’s like saying “It’s not what you say but how you say it.” Unless you want to create a sense of contradiction or impact, you should not use fonts that contradict the message. An example of this contradiction would be to use a modern font with a design meant to advertise an old fashion Inn.
Decoding the character of a font is sometimes easy, but sometimes because subtle changes, this work can become very complicated. Below are some examples of fonts and their character.
As you can see, each source is different. Its personality is intrinsically tied to each letter. Observe that when choosing a source for your designs.
Written by: Juan Rivera
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March 9th, 2010 at 8:49 am
Understanding the character of a font is essential to using it, because only then will you be able to use the correct font for your project as determined by the content. I wish there was an in-depth review of a great deal of font faces to just use as a reference, but your post definitely points in the right direction. Thanks!