The character of a font

Type 1 Comment

Fonts have an innate personality. Whether formal, funny, sophisticated or decorative, each source carries with it a character. As designers we must acknowledge that personality in the fonts we use so that we can convey the message correctly.
This congenital nature is an important issue. You must choose the best source to support the message you [...]

Mind map + (plus) Brainstorming = (equal to) Unique Creativity

Creative Process, Graphic Design, Inspiration 7 Comments

The most difficult part of being creative if the idea generation or brainstorming. As designers we spent countless hours generating ideas to please our clients needs, and sometimes it can be a painful process. But if I tell you that there was a way to organize and generate ideas in a more semantic and [...]

White space isn’t just blank space… is negative space

Creative Process, Graphic Design 2 Comments

Do you believe that the parts we leave are as important as the ones we don’t? If your answer is no, then you’re part of the ones who believe that white space is a waste of space.

But there is a better way, think about it; the parts we don’t design are as powerful as the [...]

Title 5 brochure template

Creative Process No Comments

A brochure is used to carry information about a product or service. It usually contains vital information about a company o product. But what happens when you have an office with many services? You can divide the information linearly. What if the client wants people to choose the information for a specific product or service? [...]

Technologies in the classroom concept photo shoot

Inspiration No Comments

As an employee working for a Title 5 project, I have to create a lot of promotional material for the university. This time I had to crea¬te a poster and promotional material for the sixth day of teaching improvement. The theme of the day was “Technology in the classroom.” Because it is a fairly broad [...]


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