Graphic-iti

Paula Scher is a renowned graphic designer. Working form the NY based agency Pentagram, Paula has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients.

Paula is a member of the Art Directors Club Hall of Fame and a past recipient of the Chrysler Award for Innovation in Design. She has served on the national board of the American Institute of Graphic Arts (AIGA), and in 2001 she was awarded the profession’s highest honor, the AIGA Medal, in recognition of her distinguished achievements and contributions to the field.

This interview is an invaluable resource for any graphic designer. This movie was found at http://www.hillmancurtis.com

Written by: Juan Rivera