Fonts have an innate personality. Whether formal, funny, sophisticated or decorative, each source carries with it a character. As designers we must acknowledge that personality in the fonts we use so that we can convey the message correctly.
This congenital nature is an important issue. You must choose the best source to support the message you [...]
In an attempt to cross the chasm that divides designer and client, I have created this list of definitions.

More than a documentary, Helvetica is a call to see the world around us. We are all influenced by the individual posters and promotions that are sprinkled throughout the city. Designers communicate with us daily, and the font that is used more than any other is Helvetica.[...]



